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DeCS
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Descriptor English:
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Social Marketing
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Descriptor Spanish:
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Mercadeo Social
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Descriptor Portuguese:
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Marketing Social
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Synonyms English:
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Marketing, Social
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Tree Number:
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J01.219.687.750
N05.300.430.500.500
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Definition English:
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Use of marketing principles also used to sell products to consumers to promote ideas, attitudes and behaviors. Design and use of programs seeking to increase the acceptance of a social idea or practice by target groups, not for the benefit of the marketer, but to benefit the target audience and the general society. |
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History Note English:
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2003; use Marketing of Health Services 1980-2002
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Allowable Qualifiers English:
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Record Number:
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37697
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Unique Identifier:
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D040241
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Occurrence in VHL:
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Similar:
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DeCS
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